Kick starting her real estate career in 2005, Patricia is a proven performer who brings significant industry experience to her role as Head of Marketing at Caporn Young.
Under Patricia's guidance, the new and improved CY Magazine was successfully launched in March 2014 reaching 68,000 homes fortnightly with an increase in distribution to 85,000 in January 2015.
Patricia's commitment to innovation and staying ahead of current market trends has seen her successfully foster the growth of Caporn Young's online and local market presence to new highs. She believes that technology should enhance the interaction between people rather than a barrier to automate process.
“When you are delivering a message to your audience, it needs to be relevant and in context, you need to build a connection.”
Patricia's management of the Caporn Young brand has assisted the agency in winning numerous industry awards.
“Fresh ideas are the best way to stay relevant in a market place which is why we have built multiple platforms to promote our client's properties, giving them a competitive edge in today's market place. This ranges from CY Magazine, CY Insider and our comprehensive e-Strategy to just name a few.”
Patricia believes that the success of any sale, whether it be a downsizer apartment to a multi-million dollar mansion, starts with the right marketing strategy.
“Flawless marketing produces the best returns.”
As an advocate of the customer-centric mentality, Patricia believes that faultless customer service is paramount to the success of any business, regardless of how innovative their marketing collateral may be.
“Great marketers view their audience as real life, every day beings, not the 2 dimensional characters that we see on television.”
Hi Sarah, Craig showed me the latest CY magazine and highlighted that our property is on the cover. We wanted to sincerely thank Team Marketing at CY for selecting our home for your cover. Hopefully it will draw people to our home opens, and no doubt it will raise the profile of our home for sale. Thank you. Please pass on our thanks to whoever in your team may have been responsible, we are very appreciative. Cheers, Loretta
Dear Richard, Mandy, Phil and Patricia, I felt a wonderful sense of completion selling the apartment yesterday and wished to sincerely thank you for your hard work and professionalism throughout the sales process. Achieving AU$700,00 was a satisfying result and I am very happy with the outcome. Its been great to meet you all, albeit from a distance! All the best Duncan
Being a first home buyer, I was at a complete loss. I didn't know what the process or protocols were in purchasing a property, for example, I didn't know how to place an offer, what to look for in a property, what questions to ask the seller's agent. My first experience with a real estate agent was pretty daunting. After that experience I spoke to a friend who highly recommended that I speak with Patty who could act on behalf of the buyer as a buyer's agent. Patty is professional in how she conducts herself, friendly with an upbeat attitude and always willing to help. She always makes herself available (day or night - and even after hours and when she's sick) for whenever I needed to speak to her about my concerns or ask her for advice. She is very customer service oriented and goes above and beyond to find solutions for me e.g. doing thorough research on a range of properties for me, and spending time looking for alternative options to help me. And she always returns my email and messages so promptly. Patty works in the best interest of the buyer and acts as an objective lens to help them secure a property and make the whole process a lot easier. She is highly knowledgeable and well versed in the real estate industry, providing solid and reliable advice in a number of areas. She patiently explains everything a first home buyer would want to know in purchasing a property, and guided me step-by-step throughout the process from start to finish. I highly value her recommendations. Following her recommendations, I have placed an offer on a property which has been accepted. Patty's services as a buyer's agent are outstanding and exceeds my expectations.
We sold a house in Canning Vale a few years ago which we had advertised ourselves. Patricia Cheah from Caporn Young was a buyers agent, we signed with her for a 2 day period and sold to her buyers. It was very smooth dealing with her. So if our dealings with Patricia are indicative of how Caporn Young works we are interested in meeting with someone again.
Thanks so much for all your help and making our move so much easier. We appreciate Craig's and your professionalism and wouldn't hesitate to recommend Caporn Young to anyone requiring your services. Once again, a big Thanks to all concerned.
Now that we are actually across the line with this, I would you like to pass on both Cathy's and my own genuine appreciation as to how you and your team managed the sale of our property... put simply, a very professional approach from start to finish, With regards the actual sale value achieved, again Cathy and I are (all this considered) not unhappy as to where this ended up, moreover we would also like you to know that we did appreciate your unbiased counsel during the O & A process, during which at no point in time did we feel that we were under any pressure to make a quick and "easy".... the final sale amount we were certainly happy with and that you and your team should feel justly proud of same in the current market. Our thanks once again to all concerned.
I know Susie has already thanked you, but I wanted to add my thanks, for the gift you sent to Noosa for us. We found working with you and your team to be a real pleasure, and we thank you all for your efforts. Your company from my point of view is a benchmark for customer service and ethical behaviour, and I would gladly recommend you to others.
What a fantastic surprise it was yesterday to have delivered to us such wonderful gifts! I have never seen so many chocolates let alone so beautifully formed into this huge bouquet, & immediately photographed & sent to David. And the bottle of Veuve - our cup well & truly runneth over! Thank you so very much for such a wonderful gift -totally undeserved on our part & it is we who should be doing that for you. We are so very grateful for your brilliant marketing of our property -such difficult one & in such a tricky market. We so very much appreciated your unwavering professionalism & great skills, as well as patience every time I got a bit shaky about the set-backs. Your advice was always spot-on & realised in getting the successful sale. Such a relief! I have also particularly appreciated the constant cheerful & very competent support from Pat Cheah -what an asset to your organisation, filled as it is already with such excellent people. Thank you once again, & to all the wonderful team. Brilliant work & very, very well done. Thank you!
G'day Patricia Thanks very much for all your help over recent weeks, and particularly for getting the sliding gate sorted out - I gather you were making arrangements late at night. Your efforts were much appreciated - I don't think the removalists could have got our furniture in if the gate wasn't open, or at the least it would have taken 3 times as long.
Hi Patricia Thanks again for your assistance in helping with the sale of Austin Street. Very much appreciated for the work you put in with Craig.
Just a quick note to commend the excellent service provided to Cynthia and I by Craig and Pat. As you know, we bought our new house at auction via Craig and were so impressed by him that we asked him to sell our old house. Craig valued the house at the upper end of all estimates and achieved that price within 10 days of the house being on the market so we could not have been happier. We were also very pleased that Craig and Pat helped us with so many things after the sale that made the whole process as smooth as possible. I hope we never move again (!) but if we do we will call Craig. Thanks for everything.
I just wanted to extend our thanks to you, Justin and the rest of the CY team on the purchase of our property. Justin was a pleasure to deal with from the outset - very professional, patient and handled several issues which came up through the course of the deal smoothly. I've since heard other similar comments about Justin from those who have dealt with him. After exchange Patricia was also very efficient and ensured everything ran to plan. We are very happy with the purchase and look forward to dealing with CY again in the future.
The sale of my property at 3/130 Keightey Road Shenton Park has just been finalised and feel compelled to write and let you know that the service I received from Craig Gaspar and Patricia Cheah and the extended team was outstanding. In the initial stages they worked to have the stylist, who was also extremely helpful, come to my home before I went away. They organised the photos and the first home open by appointment while I was away and by the time I got back Craig had an offer at the right price to present to me. Throughout the process through to settlement and after, Craig has kept me informed and in touch with proceedings. Pat has also done an amazing job of making the process feel both personal and worry free. I would have no hesitation in recommending Craig, Pat and the team at Caporn Young to friends and family.
Craig, master salesman, exceeded my expectations on price and time to contract. Pat, thanks for your support.
Thanks for all of your help Pat. Craig did a great job, no complaints, great to work with and I've told him personally.
Thank you very much for all your and Craig's help in purchasing our new home. We can't wait to move in this weekend! The whole process was so smooth and easy - thank you again.
I wish to thank Craig Gaspar and Patricia Cheah for their assistance in selling my late brother's property in South Perth. Unfortunately, I was given the task of taking control of my brother's estate, where Craig helped and assisted me with this very sensitive matter of selling the property due to very fond memories of my brother. Craig understood my family and my situation, and made selling the property very easy and keep myself up to date on all aspects of the sale, including pre-sale meeting, valuation, advertising, presentation and had a very good knowledge of the local property market. Craig gave me honest feedback from the home opens and assisted me greatly to achieve a high sale price for the property in a very deflated property market. I will be recommending Craig and your office to my family and friends. Once again, I thank Craig, Patricia and back office staff at Caporn Young - Claremont for your great service.
I am writing to express just how appreciative I am to have your staff member Patricia Cheah assist my partner and I with our recent purchase of our investment property. From the very beginning when I was searching for an investment property Patricia was so helpful and knowledgeable and never hesitated to give me any information I required with the properties I was interested in. She never delayed when I told her of a property I wanted to view and would set up viewings right away. It was never too much trouble for her to meet us after work hours and particularly on weekends. Once we agreed we would put in an offer for the property, Patricia produced all the paperwork for us on the same day. Every step of the process, Patricia assisted us to the best of her ability and no task was ever too difficult for her. She was always easy to contact via email or phone. Not only was she always efficient, she was always accurate with everything as well! I am so glad I was recommended to go through Patricia and I don't believe the process would have gone as smoothly without her. I have heard stories about how the process of purchasing a property can go horribly wrong but that was not the case with our purchase. I am so impressed with Patricia, in particular her positive attitude and friendliness - she is truly an asset to your company. If only we could find service like that everywhere we go! I will certainly be recommending my friends to Patricia. Thank you so much Patricia - continue to do what you do and thank you Caporn Young- what a fantastic experience!
I'm very happy with the transaction. A good purchase is when both buyer and seller are happy with the result. You got a price that was almost $10k above my minimum in a tough market, and I've been in contact with Kristen since the sale quite a bit and I know that she and her partner are very happy with the prospect of living in North Perth. All in all, its been a great result.
I was pleased with the level of service I got from you, and Patricia was really efficient when it came to the business end of the transaction even if it was in the middle of the holiday season (a few days after Christmas). Both yourself and Patricia were regularly in contact with me, keeping me well informed of progress desipte the difficulty of me living overseas and not always being that available. I particularly appreciated the extra work associated with having a delay to the settlement, and being able to have that worked out without any impact to me.
Finally, I was appreciated the strategy you employed. Getting a refund of most of my advertising budget at settlement shows to me that you know the market well and were able to target your efforts at legitimate buyers.
So thanks for your help with the sale, and I'm sure I'll be in touch if I sell again.
I am writing to you today to express my gratitude for the smooth handling of our recent property sale by Justin and Pat.
At all points of contact from our initial appraisal enquiry, through the developing marketing and home open schedules and right through to settlement they have proved to be consummate professionals, offering solid advice and providing feedback at every step of the way. I was initially a little daunted at the prospect of selling our first home, but our experience with Caporn Young couldn't have been any more obliging and helpful which made the whole ordeal a painless one.
Some of the estate agents I have since dealt with in the search for our next house could learn a thing or two from Caporn Young, and I feel it's to the other Agent's good fortune that they aren't in direct competition with professionals like Pat & Justin's team.
Thank you for everything you have done for us and all the advice you've provided, we will definitely be looking you up when we are in the position for our next sale.
Being a first home buyer, the whole process of purchasing a property was a very daunting experience for us but Pat made us feel very comfortable with the decision we made. She was there to guide us every step of the way and we’d just like to thank her for all the effort she put onto securing our dream home. We had seen virtually every property on the market of which none suited what we were after. Pat came to us with a property that was not advertised for sale and it was exactly what we were looking for. We are very grateful for the efforts Pat put into finding this amazing property and would not hesitate to refer her to family and friends.
I would like to express our gratitude for your efforts in assisting us in finding this home. By acting more as trusted advisors and not just realtors trying to sell stock, you made the process a lot easier for us and were there to guide us with invaluable information that eventually led to us not only finding the right house in the right location, but your advice on the backend/financial side also geared us up correctly to make what would be a successful purchase! To top it all off, the know-how applied in the offer process alone saved us money – directly. So not only did you help us with the ‘soft issues’, but the cold hard ones as well! Emma and I would like to say thanks for everything, and we will most certainly keep you in mind for referrals to friends and family, and of course for any future purchases/sales of ours!
I would like to take this opportunity to thank both you and Justin for the excellence service that was provided. As you may have known, this is my first home and the service I received have been absolutely fantastic and made the whole process really simple and straight forward for me. I never had any problems getting in touch with either of you and always have my enquiries answered within 24 hours which really helped smoothen the whole process. Hopefully will be able to deal with you guys again for future properties that I may buy.
Being a first homebuyer I found the service provided by Team Blackburne to be knowledgeable, prudent and professional. Justin and his team made the whole buying experience stress free and informative. I will definitely be using Caporn Young again in the future.
Thanks for everything.
I would like to take this opportunity to thank you and Pat for your professional courteous manner in handling the sale of the property it certainly made things easy for me and I would gladly recommend you both for your prompt professional service. Please feel free to give my recommendation to any future clients and you may contact me any time.
I am writing to express my gratitude for the smooth handling of our recent property sale by Justin and Pat. At all points of contact from our initial appraisal enquiry, through the developing marketing and home open schedules and right through to settlement they have proved to be consummate professionals, offering solid advice and providing feedback at every step of the way. I was initially a little daunted at the prospect of selling our first home, but our experience with Caporn Young couldn't have been any more obliging and helpful which made the whole ordeal a painless one.
Some of the estate agents I have since dealt with in the search for our next house could learn a thing or two from Caporn Young, and I feel it's to the other Agents good fortune that they aren't in direct competition with professionals like Pat & Justin's team.
Thank you for everything you have done for us and all the advice you've provided, we will definitely be looking you up when we are in the position for our next sale.
Nick & Rebecca
Thank you for all your help with our house - you guys were absolutely great and we really appreciate everything you did. We would certainly recommend you to anyone we hear is looking for an agent.
I would like to take this opportunity to thank Pat Cheah for helping us secure our dream home.
After months of looking for the perfect home, we put 2 offers in on two different properties without any success. We are fed up with agents who couldn’t get us across the line as well as not providing us with the support we needed as first home buyers. We then engaged Pat in our property search and managed to secure an amazing place at Amherst Road, Canning Vale. As this whole process was new to us, we were very nervous and skeptical of real estate agents but Pat changed our whole perception. She was very comforting in times when we were anxious and stressed and reassured us that everything was okay.
We have now settled into our new home and couldn’t be happier.
We will recommend Pat’s services to everyone we know because high level service is priceless!
I want to send my sincere thanks to Patricia Cheah for securing me such a great property in a short time frame.
Pat contacted the agent as soon as I told her I was interested in going through 1/43 Estevan Way, Ferndale.
After viewing the property, we went all the way back to the Claremont office and by the time we had finished off the paperwork, it was 8pm. There is no doubt that Pat goes to extra lengths to get a deal across the line. I was very impressed with her level of commitment and her kind nature made the whole experience a memorable one. I will definitely be recommending her services to my friends and family.
I would like to take this opportunity to thank you and Pat for your professional courteous manner in handling the sale of the property. It certainly made things easy for me and I would gladly recommend you both for your prompt professional service.
Thanks for your flowers and card - it was a very nice touch.
On balance, I am particularly impressed how well you and Justin can work together.
I find Justin has the focus on driving the sale and you have the proactive eye for detail - a great and necessary combination/team in your line of work - Well done!